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Product & Service

Shopper Research

“Win at Point of Sale” Serial Training


About TNS/RI-Zdology More

Zdology is the first professional marketing research & consulting company specializes in shopper research, trade understanding and Point-of-Sale testing in China. In 2008, Zdology was acquired by WPP and now become a subsidiary of TNS/RI.

We offer our clients a comprehensive range of shopper research tools and point of purchase facilities to get shopper insight. Our way of working matches our expertise and extensive experience with the clients’ needs, and helps the clients win at the Point-of-Purchase.

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Our Clients More

Featured Customer Success Story: Unilever

Zdology designed and executed a comprehensive research program, digged out insights from different prospects including shoppers, competitors and Skin Advisors, to help Unilever to improve their Pond's counter service.


Main ClientsMore...


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